Kelsey L. Belcher • 512-956-6294 • • Austin, TX


The University of Texas at Austin                                                                         Austin, TX

Master of Science in Information Studies                                                                      December 2017

Certificate of Advanced Study: User Experience Research and Design

Graduate Portfolio: Museum Studies


The University of Mary Hardin-Baylor                                                                      Belton, Texas

Bachelor of Arts in English and History                                                                        May 2015



Aquent LLC                                                                        Austin, TX

UX Architect, Mid-Level at Charles Schwab                                                   October 2018 – Present

·       Contract at Creative Center, Charles Schwab’s award winning in-house agency on multiple concurrent projects in a research capacity

·       Consult with content strategists to inform project roadmaps

·       Conducted interviews with 2 types of stakeholders for a high priority project

·       Validated current data analytics collection and reporting and suggested improvements

The University of Texas at Austin                                                                       Austin, TX

Perry-Castañeda Library Circulation Desk Supervisor                                                   May 2016 – January 2018

·       Supervised, trained, and evaluated the progress of 16 undergraduate student workers while managing circulation services for the University of Texas at Austin’s largest library, serving over 2.5 million visitors every year

·       Diagnosed UX issues with digital library systems for the IT department to investigate and improve

·       Provided stellar customer service to a diverse patron base, including researchers from across the globe and ESL populations


The Bullock Texas State History Museum                                                            Austin, TX

UX Research InternPong to Pokémon Museum Exhibit                                                August – December 2017

·       Consulted with the Education and Digital Media Teams about goals of the Pong to Pokémon: The Evolution of Electronic Gaming exhibit

·       Observed visitors for engagement behaviors and flow/dwell in the exhibit for two months

·       Conducted 15 intercept/onsite interviews with individuals and groups from diverse backgrounds about their experiences interacting with media and technology in the context of the exhibit

·       Presented key findings and insights for future exhibit designs to stakeholders via a final report and presentation

·       Drafted a survey to be implemented by Visitors Services staff through the closing of the exhibit to further explore insights discovered during the interviews

·       Enabled the Bullock to apply for tech-related awards for museum engagement using my metrics and data (Honorable Mention at the 2018 MUSE Media & Technology Awards)


The University of Texas School of Information                                                       Austin, TX

Dean Search (Hiring) Committee, Masters Student Representative                              March – December 2017

·       Hosted and analyzed results of a SWOT analysis of the School of Information with Masters student body to inform hiring criteria

·       Reviewed all application materials and interviewed candidates

·       Communicated updates with the Masters student body, and planned/hosted student meetings with dean candidates


The Baylorian                                                                                                           Belton, TX

Managing Editor                                                                                                        August 2014 – May 2015

·       Managed the editorial process for the University of Mary Hardin-Baylor’s annual student-run literary and art journal, including developing and designing product in Adobe InDesign



Information Architecture and Design                                                                 Jan. 2018 – May 2018

·       Designed a survey and conducted interviews with six individuals, and used resultant quantitative and qualitative data to identify critical pain points and determine project direction for artists and vendors looking for networking opportunities and space to exhibit their work

·       Developed content models and mapped users’ journeys through proposed architecture

·       Performed iterative design with 13 unique participants over 4 rounds of testing to create an effective solution (website)


Music Video Game Interaction Design                                                                August – December 2017

·      Created and deployed a survey which garnered over 200 responses in under a week, and analyzed results to inform project direction and early/middle stage design decisions for music game

·       Wrote an interview script to solicit expert game designer and music educator input

·       Collaborated on low, middle, and high fidelity mock-up and prototype design

·       Conducted user testing with prototypes and discussed results with designer to iterate designs accordingly


User Research for ReWire (Accessibility) Project                                                   January – May 2017

·       Created, deployed, and analyzed a survey for Traumatic Brain Injury patients and their healthcare providers to inform future project direction and early wireframe designs

·       Reviewed existing literature about TBI and designing for users with cognitive delays

·       Created a checklist detailing style and functional requirements for designing for TBI patients


Website Usability                                                                                                    September – December 2016

·       Evaluated the Hope Alliance Crisis Center’s website using Nielson’s (and other) heuristics

·       Met with client to discuss goals and concerns

·       Created a test plan with 6 tasks and conducted summative testing using the website with 5 participants, and used results to communicate design suggestions to client through storytelling



Research: Card sorting and tree testing, competitive analysis and literature review, contextual inquiry, data analysis, evaluation for accessibility (W3C Guidelines), generative and summative user testing, heuristic evaluation and cognitive walkthrough, interviewing, remote testing, survey design/implementation

Design: Affinity diagramming, design thinking, low fidelity (paper) prototype design and testing, journey mapping and persona creation, rapid prototyping

Technical: Adobe Analytics, Adobe Creative Cloud, Blender, Cura, Dialogflow, InVision, MySQL, MS Office, PHP, Piktochart, Qlik, Qualtrics, R, RStudio, Sketch, Tableau, XML

Languages: English, German

Additional Training: “How to Perform an Accessibility Evaluation” at UXPA 2017, “Introduction to Data Analysis & Graphics Using R” and “Questionnaire Design and Survey Analysis” at UT Summer Statistics Institute 2018, "Conversational Design Workshop" by Voxable



Student Association of the School of Information                                               Austin, TX

Director of Hospitality                                                                                                May 2016 – April 2018

·       Gave tours of the School of Information to prospective students and their families, while connecting them with current students and faculty studying/working in their areas of interest

·       Cohosted monthly open forum meetings for student body and served as a liaison between the student body and school administration

·       Pioneered a special orientation panel to address the unique needs of incoming international students, which make up 1/3 of the school's population